Showcase: Samsung Supercross Models
Project:Samsung SX Appeal Promo Models
Staffing Needs:2 Promotional Models per City
Date(s):January - May, 2004
Location(s):15 Cities Across the United States
(see 2004 Schedule on MotorSM.com for complete Schedule)
Seismicom wanted us to supply some attractive & engaging promotional models to generate excitement and spread awareness about the new Spike TV reality show following the lives of Team Samsung Radioshack team members. Models made appearances at live radio remotes, pre-race events, and at race day Supercross team meet & greets. At these events, the model team performed a variety of tasks, assisting with autograph signings, taking pictures with race fans, demo-ing Samsung technology available at RadioShack, and distributing various promo materials & promotional giveaways.
The promotional models never failed to deliver on the enthusiasm & attention-getting appearance. The model teams were a vital part of the promotional events in every city, going above and beyond expectations.