Showcase: Windstream - Click Mascot
Our Client: Windstream Communications
Project: Green Truck Tour / Lifetime Tour
Staffing Needs: Mascot
Date(s): March - December, 2009 / May - November, 2010
Location(s): Multiple Cites/States across the US
(Click visited cities in the green areas of the map below)
Windstream decided to take their new mascot, Click, out on the 2009 Green Truck Tour. Click was a big cuddly dog that grabbed the attention of kids everywhere he went. Finding promotional staff that could pull off the task of "being" Click came with several challenges. Click staff needed to be between 5'5" - 5'7" and of medium build. Staff also needed to be outgoing & physically demonstrative in the suit for long periods of time.
Taking that criteria and finding qualified staff in what were usually smaller/rural markets made this one of the more difficult staffing challenges we've faced over the years. Lucily, we had been staffing in most of the markets for several years, giving us a very strong staff base to work with. It took a little more lead-time than our staff bookers usually need, but we made sure Click made each and every school visit & promo event he was scheduled for.
As you can see from the recap photos, Click was a hit! He hyped-up the kids and smiled for so many pictures during his travels. Click did so well his first year on the road, Windstream decided they had to bring him along on the next year's tour, the 2010 Lifetime Tour!